Who We Are
A boutique translation agency - because service and quality matter
We are a team of passionate, experience translators that provides copywriting and translation services in English and Spanish, with a specialization on U.S. Spanish and geared towards small and medium size companies trying to sell services and products to the U.S. Hispanic market.
Much like our counterparts in the advertisement and legal industries, we offer an attractive alternative to the big agencies that monopolize the market in the past. We are light on our feet, creative, highly adaptable, and offer a very specialized and customizable service.
We’ve dedicated considerable efforts and resources to create linguistic tools that can help identify, categorized and standardized the communication patterns of U.S. Spanish speakers of different nationalities, and we have further standardized these by industry and geographical area.
Our U.S. Spanish translators have the know-how and the expertise to deliver the most effective communication in their areas of specialization: advertisement, automotive, business, contracts, e-commerce, e-learning, education, entertainment, fashion, film, food industry, immigration, legal, localization, marketing, retail, SEO and optimization, skin and beauty, training materials, user manuals and web translations.
Language is not just our work, it’s our passion, and the extra value that brings into every project we accept, is yours to keep.
Our quality control is a fluid process that goes far beyond the standard of the industry. It starts with the selection of the best combination of translators, editors and reviewers based on the geographical target area your specific project. The linguists in our teams come from marketing, legal and corporate backgrounds, and are familiar with each other’s strengths and skills, which helps streamlined the process.
OUR PROCESS
After the initial translation, your project is sent to an editor -a specialist on the variation of U.S. Spanish of your target area- to improve the flow and linguistic precision of the translation. Our editors check for context and word choice, and ensures the the application and consistency of the preferred terminology and style previously selected by you.
To achieve the highest level of quality, a third linguist reviews the content and makes certain that your brand and voice have been established. Our reviewers are usually experts on the subject matter of your content, and often work as copywriters for U.S. Hispanic business.
THE NUMBERS
There are over 58 million Hispanics from over 20 different nationalities legally living in the U.S. today, a number that increases at a pace of 1.2 million a year. This constitutes 17.6 percent of the total U.S. population. Over 40 million, including those considered to be U.S. natives, speak only Spanish at home. The buying power of this huge market exceeds $1.8 trillion a year.
THE OLD APPROACH
The recent efforts of leading American corporations and the advertisement industry have started to unlock the true potential of the U.S. Hispanic market. An article by ADDWEEK states that all successful efforts to reach this market focus on language and culture. Unfortunately, most translations agencies still apply a one fits all approach to their English and Spanish translations and fail to convey an appealing message. They treat U.S. Spanish as a series of linguistic aberrations to be corrected, instead of the fluid multicultural system it really is. The result is apathy and mediocre sales. Not something you can take to the bank.
THE NEW PARADIGM
The new Hispanic consumers -also known as the Hispanic Millennials- are not only more sophisticated and technologically savvy, they are also ready to see, understand, and consume what you have to offer. But not just in any language. U.S. Spanish is the symbiosis of the value system, family traditions and unique communication needs of the Hispanic immigrants as they assimilate their adopted culture. Napoles Translations is uniquely positioned to provide highly specialized services from the epicenter of this linguistic and cultural revolution.
guarantee results and EXPERTISE
Napoles Translations have the team, the knowledge, and an unwavering commitment to outstanding service. We are ready to help you with your all your U.S. Spanish translation needs today.